helping healthcare tell its story

Pharmaceutical marketing meetings are unique events. They’re designed to develop advocates, yet sometimes fall short of even developing rapport. The best meetings establish rapport with the participants from the start. After years of leading and facilitating various types of medical and pharmaceutical meetings I’ve found a number of techniques that help build that rapport quickly [...]

Ten years ago the only way to reach a large number of physicians was to have a series of meetings across the globe. Today we can do it from the comfort of our own office or local production studio.

It started, as it usually does, with a phone call. A client asked if I could come up with some creative ideas for a drug launch meeting. They wanted to equip their audience with the latest data; they wanted them prepped to handle the questions that they might get out in the field; and they [...]

Good training speaks to the root causes of our behavior and modifies it by offering a different motivation or inspiration.